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Three Tips to Show Up the Competition

You can’t show up the competition if your business doesn’t show up in local search results. Posted on Monday, April 24 in Making Your Marketing Work.

When it comes to competing against local business and even big-box stores, it’s easy to be myopic. You may find yourself too focused on what they’re doing, how they’re advertising, and what they’re offering. But to show up the competition, first you have to show up—in local search results.Educate and Inform

Online search is an indispensable and influential tool for consumers. Purchases great and small are made based on both casual and in-depth research performed on everything from desktop computers to smartphones. If your business doesn’t show up in their searches, you’ll never win their business or beat the completion.

Sound Strategy Beats Deep Pockets

Nearly every local business has the same challenge: working with a limited marketing budget. The good news is, with search marketing it’s all about the strategy. The key to maximizing your marketing budget is choosing strategies that allow you to compete with larger brands without breaking the bank. Below, we’ll cover a few strategies that help you remain competitive in the busy online marketplace.

1. Use PPC to Complement SEO

Pay-per-click or PPC ads are a great tool for local businesses that are ready to compete with their larger counterparts. These ads appear at the top of the search engine results page when users look for keywords or phrases that are similar to what your business offers. Though you may already be working to rank in the search engines through search engine optimization efforts, SEO can take some time to work its magic. PPC can supplement your SEO strategy by providing more immediate results.

This strategy allows you to successfully compete right alongside bigger brands without having to match their budget. When done correctly, this digital marketing tool is not only more cost-effective than other alternatives, but it can often be more successful, allowing you to maximize your marketing budget.

2. Own Local Search

Local customers are looking for brands just like yours online. But how can your business cut through the noise of the busy online marketplace to focus on these local consumers? The answer is local search. Local search allows you to reach out to consumers in the locations you serve to let them know that you are in their location and ready to meet their needs.

Local search helps you maximize your marketing budget because it allows you to target those who live in the areas that your business operates in. By creating local listings and optimizing them for search engines, you can bring more local consumers right to your business.

3. Mobilize Your Search

More and more consumers are using their mobile devices to search for local businesses. If your business isn’t showing up in those mobile searches, you’re likely missing out on an opportunity to reach new customers. Not only you focus on local mobile search, but you should also have a mobile-friendly website that’s easy for on-the-go mobile users to navigate.

In addition to mobile search, you can also use mobile advertising to zero in on the local customers you want to reach. Hyper-local ads allow you to maximize your marketing efforts by serving your ad content to local consumers who are most likely to visit your business.

We Can Help!

Are you ready to start maximizing marketing efforts? With access to national insight and tools, we provide premier digital marketing solutions that help local brands gain a competitive edge. Contact us today for a free consultation.

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